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Indian App development market to grow beyond $227 million in 2012

Aug 272012

The Indian mobile app development market is expected to grow past the $227 million mark in 2012, growing at a 22.6% from last year, as analyzed by Gartner.

Growing at a steady pace, the mobile app development market is expected to surpass the PC software market by a whopping ratio of 4:1 by 2012. According to Asheesh Raina, principal research analyst at Gartner:

Application modernization and increasing agility will continue to be a solid driver for app development spending, apart from other emerging dynamics of cloud, mobility and social computing.

And

These emerging trends are directing app development demand towards newer architectures, programming languages, business model and user skills.

The report also predicts that 90 percent of large, mainstream enterprises and government agencies will use some aspect of cloud computing by 2015.

Open source software tools will continue to erode revenue for some App development categories in design, testing and Web development.

This is being driven primarily by the success of Eclipse and NetBeans, as well as by overall revitalization of the market by new small software providers looking for technical and market disruptive approaches for offering products. Limited budgets and economic conditions compelling enough to focus on cost reduction, also fuel the use of open-source software in various development projects.

Source

High-end Apps incompatibility in Windows Tango low-end phones

Metrics Maid No Responses »

Jun 012012

The earlier figure of 5% incompatible apps in the Windows phones Tango has changed. It can be interpreted in two ways.

One, comparing the number of total apps available to the compatibility:

This figure comes out to be an affordable 1.6%.

The statistics: This figure has been deduced considering the number of apps currently running on the Windows phone Marketplace, which is 86,292.

Two, comparing the number of top apps to the compatibility

The incompatibility figure is higher than the overall compatibility and this is where our concern lies.

Out of all the incompatible apps the games contribute to the major portion.

Statistics: Out of 8,032 games available in Marketplace, 310 (3.8%) are incompatible. Games are twice as likely to be incompatible than apps. They make 22% of total number incompatible apps, with only 12% of content available in marketplace. 25.2% of Xbox Live titles do not run.

However, we would like to state that the issue of specification constrained apps has been observed in lower cost Android and Blackberry devices. Microsoft has arguably done a better job than its rivals. Existing apps are being updated for 256 MB device compatibility. For example: Rovio is said to be working on update for the best-selling game: Angry Birds.

While Lumia 610 users, currently experiencing the power crunch with the unavailability of the high end games (since we have been highlighting it too much); should feel lucky to avail the 95% of the Windows Phone experience for half the price.

Source

Tablet users to shape the future mobile app market

Metrics Maid No Responses »

May 212012

Tablets are the future of tomorrow, so predicts Research2guidance, the analytical firm. According to a report published by them,

The number of new tablet app consumers increased by 58 million. As a result, tablet owners now constitute 8.6% of the installed app consumer base.

While in 2011,

apps in the Apple App Store for iPad grew 180% to more than 140,000 apps by the end of Q4 2011. While this cannot be easily quantified for Android as tablet apps are not separated out, the growth of niche stores and niche store categories focusing on Android tablets reflects their growing presence. For example, Archos Appslib focuses completely on Android tablet apps, while other stores like Android Tapp has a dedicated category.

During 2011, apps in the Apple App Store for iPad grew 180% to more than 140,000 apps by the end of Q4 2011. While this cannot be easily quantified for Android as tablet apps are not separated out, the growth of niche stores and niche store categories focusing on Android tablets reflects their growing presence. For example, Archos Appslib focuses completely on Android tablet apps, while other stores like Android Tapp has a dedicated category.

Also

Several studies have shown that tablet users exhibit different behavior towards app downloading/usage and mobile browsing than smartphone users. Based on the breadth of use cases for gaming, ecommerce, digital publishing and the enterprise – tablet user growth is likely to have a marked effect on consumption in these areas.

In the enterprise, for example, tablets have already been largely implemented at upper levels of management and are quickly working their way throughout organizations – according to Apple’s CEO Tim Cook in 2012, 92% of Fortune 500 companies are testing or deploying iPads. As more and more use cases are developed and penetration increases, so too will the number of apps being developed for enterprise tablet users. While Apple has already carved out a niche section for iPad and iPhone Business users called “@Work”, other players like Lenovo and Cisco are trying to do the same for Android Business users.

But what about the likes of Galaxy note? The Phablet device which is quickly gaining momentum as the choice of device for user who want a tablet with smartphone functionality and vice versa…!!

App Hub to start accepting submissions for the new Windows Phone Marketplaces

Development No Responses »

Mar 192012

As the Windows Phone brand grows, so does the Marketplace(s). The Windows Team Blog has announced that it will start accepting app submissions for new Marketplaces soon. According to the blog:

The 23 new Marketplaces are launching this month in Bahrain, Bulgaria, China, Costa Rica, Croatia, Estonia, Iceland, Iraq, Israel, Kazakhstan, Latvia, Lithuania, Qatar, Romania, Saudi Arabia, Slovakia, Slovenia, Thailand, Turkey, UAE, Ukraine, Venezuela, and Vietnam. That’s in addition to the five stores we opened earlier this year in Argentina, Indonesia, Malaysia, Peru, and the Philippines.

Once this latest batch goes live, it will bring our total number of customer storefronts to 63—nearly half of which are new in 2012. Factor in the new wave of handsets (including more affordable models) coming from Nokia, HTC, and ZTE, and it means a nearly 60 percent increase in the total addressable market for your apps.

The guidelines for developers to publish their apps are as very simple:

How can you take advantage? Just visit App Hub once it’s been updated and select the markets where you’d like to publish your apps—or choose “worldwide” (even if you’ve selected this before) to make them available everywhere. We’re not adding new App Hub locations in this release. If it’s not available where you live, use a global publisher to submit your app.

Since some markets are sensitive to certain stuff, apps might have to go through an extra round of certification before they are available for download. Also, it would take at least 7 calendar days for apps to complete certifications.

Happy developing…!!

Market For Mobile Healthcare Applications Will Grow To US$ 1.3 billion in 2012

Metrics Maid No Responses »

Jan 302012

No one can arguably deny the tight integration promises smartphones and mHealth apps make. While in 2011, the health app market grew significantly, it is expected to almost double in 2012.

According to a report released by research2guidance

The smartphone application market for mobile healthcare will reach US$ 1.3 billion in 2012 – up from US$ 718 million in 2011. Despite this substantial growth, the mHealth market is still in an embryonic state – especially in comparison to the US$ 6 trillion of the overall global healthcare market. Several factors (esp. smartphone penetration), will continue, however, to drive mHealth market growth over the next couple of years. These findings are part of our new Mobile Health Market Report 2011-2016 report.

The increase of revenue stems from downloads, in-app advertisements, mHealth services, direct transactions and sensor sales. As a number of big healthcare companies published mHealth apps in 2011 that go far beyond a simple allergy tracker or pill reminder (e.g. Sanofi Aventis’ sensor-based iBGStar Diabetis monitoring app) sensors are a growing part of the landscape.

In 2012 the number of mHealth application users – mobile users who downloaded a smartphone mHealth application at least once – will reach 247 million. Compared to the 124 million users who downloaded mHealth smarthphone applications in 2011, this is a near doubling.

The technical aspects of the healthcare landscape are changing rapidly and fundamentally. Healthcare data, the number of healthcare apps and their usage on mobile phones is growing. It is all evolving around smartphones and sensors attached to the phone.

This exponential growth of the mHealth apps is a direct result of the technological capabilities modern smartphones possess, alongwith the app stores promoting them.

mHealth applications market reached $US 718 million in 2011

Metrics Maid No Responses »

Jan 182012

mHealth applications are proving to be a boon for patients and doctors alike. With smartphones coming to “everyman’s reach”, mHealth apps have seen a spurt in growth.

Research2Guidance, the ever number crunching firm, has released a report which gives an insight into the mHealth app market.

2011 was the first year of substantial business in the market for mobile health services delivered via smartphone applications.

The smartphone application market for mobile healthcare increased by a factor of 7 to reach $US 718 million in 2011. Nevertheless, the mHealth market is still in an embryonic state. Theoretically the market potential is enormous given the overall worldwide healthcare market size of US$ 6 trillion (WHO estimate) and the potential use cases and benefits for mobile patient healthcare support.

Within the last year, the growth in the mobile healthcare market has greatly accelerated. The main drivers for this growth have been the increase in the smartphone user base on the demand side, and the doubling of the number of mHealth applications on the supply side. These findings are part of research2guidance’s new Mobile Health Market Report 2011-2016.

A majority of the big healthcare companies have discovered mHealth applications as an innovative way to promote and deliver healthcare services and products. A testament to this is that a number of these large players published mHealth apps in 2011 that go far beyond a simple allergy tracker or pill reminder, e.g. Sanofi Aventis’ sensor-based iBGStar Diabetis monitoring app.

We are undoubtedly witnessing a transition phase, and mHealth apps will surely become a “must have” for doctors and patients alike.

Research: Market for mobile app development services reached $US 20.5 billion in 2011

Development, Metrics Maid No Responses »

Jan 102012

Research2guidance, the ever number crunching company has produced it’s latest report concerning development for smartphones.

In 2011 publishers created $US 6.8 billion in application download revenues while app development revenues reached $US 20.5 billion. The development service became a mass market almost 3 times of the size of the application download market today.

chart 1.2012 Research: Market for mobile app development services reached $US 20.5 billion in 2011

The market for mobile application development services, including application creation, management, distribution and extension services, has reached $US 20.5 billion vs. $US 6.8 billion in app downloads in 2011. Thus the development market surpassed the content market by the factor of 3.

Today most app project revenue is generated from “classical” app creation services (concept creation, design and coding). New service types like app libraries, white label solutions and multi platform app development tools have become more and more popular, but do not yet take a major share of the market.

Prices for application development services vary significantly between regions. UK developers charge $US 626 per day whereas competitors from India charge, on average, $US 138 per working day.

App development partners using price as the main criteria for selection will not be lead to an optimal solution as most of the price differences are offset by the additional time needed by offshore app developers.

App developers can get a copy of the 98 page report from http://www.research2guidance.com/the-market-for-mobile-app-development-services-reached-us-20.5-billion-in-2011/

Health and fitness apps to be a $400 million market by 2016

Metrics Maid No Responses »

Nov 282011

2016 is the year when the health and fitness apps will cross the $400 million mark, as per ABI research. ABI has further predicted that there will be 1 billion health related apps downloads by 2016. Interestingly, the wearable fitness devices are the ones which would be pushing the segment’s growth.

The Press Release from ABI Research is as follows

PRESS RELEASE — The sports and health mobile application market will grow to over $400 million in 2016 – up from just $120 million in 2010. Much of that growth will be spurred by the ability of mobile handsets to easily connect to wearable devices that in turn can deliver new functionality, accuracy, and appeal to sports and fitness applications.

As the mobile handset adds new ways to access and support healthcare applications, it will become increasingly important within the healthcare market, including home monitoring systems for aging users, personal emergency response services, and remote healthcare monitoring applications. However, sports and fitness will dominate the mobile health application market.

“Downloadable apps are moving the sports tracking device market from proprietary devices to mobile phones, but adoption has been limited by the data they can collect. However, with the connectivity that Bluetooth Smart will embed in mobile handsets, wearable devices will bring greater detail to mobile handsets,” says Jonathan Collins, principal analyst.

Handset connectivity to wearable devices brings a new dynamic to the sports monitoring market. Athletic equipment players have already moved to support handset applications by either using proprietary or battery-draining traditional Bluetooth wireless. Meanwhile, traditional players such as Garmin, who recently launched its first handset application for this market, and Polar have delivered high-end specialist systems. Over the next five years, these players will increasingly have to compete directly with the mobile handset. They will also face a slew of start-ups and new entrants offering applications, online communities, and wearable devices offering a range of applications and services.

“As applications increasingly become part of a bundle that ships with wearable devices, revenues from mobile applications will lag behind the growth in app downloads. Mobile application downloads will actually grow at nearly twice the rate of revenues between 2010 and 2016, with more than a billion downloads annually by 2016,” says Collins.

Apple App Store 39 times bigger than Windows Marketplace

Metrics Maid No Responses »

Nov 242011

A recent report published by Distimo has shed light upon the size of app stores in terms of downloads per day.

According to the numbers, US is the biggest consumer of apps for Windows Phone 7 with 101,000 free downloads and 20,000 paid downloads made each day for the top 300 most-downloaded apps in October.

Germany is second with the UK, France and Italy following, but with significantly lower volumes than the US, according to the latest report from app analytics firm Distimo. Japan is seventh with nearly 6,000 top 300 apps downloaded per day.

We can see form the above chart that Windows Phone beats Apple when it comes to paid downloads. The ratio of free versus paid downloads goes in favor of Windows Phone 7.

Nothing much to add here…!!

Windows Phone passes 40000 app mark

News No Responses »

Nov 232011

Great news for Windows Phone developers and customers. Windows Phone has passed the 40k+ apps mark and is now the third largest app store besides Apple’s and Google’s.

The numbers are growing as around 165+ apps are added to the platform everyday. Considering the fact that the platform is just over an year old, this is indeed a remarkable feat.

But we have a question to ask. How many of these apps are useless apps like fart apps and bookmarks?? No matter how large the app stores are, there are still a limited number of apps that can be considered “real” apps.

Localized apps key for China downloads in 2012

News No Responses »

Nov 182011

Localized apps are the future when it comes to China.

ABI research has published it’s findings, the excerpts of which are as follows

Providing localized features for apps will drive 5.5 billion downloads in China in 2012. An example of a successful localized app is Halfbrick Studios’ Fruit Ninja for China, which includes Chinese zodiac animal images.

Working with local developers and social networks is another way in which foreign developers can localize their apps.

Research analyst Fei-Feng Seet quoted

Regardless of device type, successful apps in the Chinese market are those with a local look and feel and incorporate local content.

China has the most cellphone subscribers in the world, and it is adopting smartphones at an exponential rate. With this adoption rate and the emergence of different app stores, developers who add a local touch to their apps are at a chance of earning higher than the others.

China witnessing astronomical app growth

Metrics Maid No Responses »

Nov 082011

Enter the dragon. China has moved to number two spot in app sessions. According to the app research firm Flurry

…for app developers, who more traditionally look at North America and Europe, China is a market too compelling to ignore. A new market has emerged, and China is the new mobile app dragon.

China has grabbed the number two spot and is soon to become the numero uno in app sessions if the growth continues at this pace. Quite surprisingly, it was at number 10 earlier this year.

While the absolute number of iOS and Android sessions Flurry tracked in the US market doubled between January and October 2011, its share of total sessions decreased to 47 percent from 55 percent.

In contrast, the balance of the top 10 countries – UK, Canada, Australia, France, Germany, Japan, Indonesia, South Korea and China – saw a 2.7 times collective increase in sessions, increasing their share of the total to 31 percent from 28 percent.

The rest of the total comes from the “others” group, which Flurry says includes 217 more countries where it tracks sessions. This block has seen its share of the market increase to 22 percent from 17 percent. The same can be seen in the above chart.

China sees the sharpest growth here, with session numbers increasing by 870 percent in the January–October 2011 period. This was ahead of the 570 percent seen for Argentina, and 427 percent growth for Israel.

According to Mobile Briefing

Most impressively, China started the year in tenth place, climbing to fifth by April. If both China and the US continue their current growth paths, China could overtake its rival by the end of 2013, with both having around 23 percent share of the app market.

In addition to its growing usage, China is also becoming an increasingly important market for new app downloads – its share of the market has increased from 1.2 percent to 12 percent during the course of 2011.

From the above numbers, the dragon surely seems hungry for more..!!!

Source

More than 30 percent apps pulled down from Android Market, Windows Marketplace continues to be exploited

Metrics Maid No Responses »

Oct 252011

Analyst firm research2guidance has a published a report according to which, while the number of apps submitted to Android Market has passed the 500,000 mark, compared with 600,000 for Apple’s App Store, more than 37 percent of these have subsequently been removed – compared with just 24 percent removed from the App Store.

The report is as follows

The actual total number of applications published on the Android Market leapt to over 500,000 in September 2011. In the meantime, the Apple App Store stands at just over 600,000 successful submissions: just 20% more. But over 37% of the applications published were later removed from the Android Market for various reasons, whereas the Apple App Store has removed just 24% of published apps in comparison, as of the end of September.

Although Apple regularly cleans up its store from inappropriate or outdated content, its active application share still exceeds that of Android. It is likely that the more rigid application submission requirements prevent developers from publishing multiple trial or low quality applications whereas publishers in the Android Market place a lot of market testing, trials, demo and malware content. Over 78% of the apps removed from the Android Market were free, which could mean that publishers put more effort into the applications they place with the pay-per-download business model, thus ensuring that it is kept longer in store.

Android developers are significantly more productive than Apple’s. The average publisher on Android has placed more than 6 applications in the Market since launch, compared to just over 4 apps on average that have been published by iOS developers.

Over the past few months, the Android Market has been maintaining an exponential growth, but is still lagging behind the app store market leader, Apple. In Q3 of 2011, the number of active mobile applications in the Android Market stood at 319,161 compared to 459,589 in Apple App store.

Regarding the Windows Marketplace, the report stated

The share of deactivated apps in the WP7 Marketplace today stands at just 13%. However WP7 Marketplace is a comparably young store and many publishers are still exploring its potential. Fifteen months after its launch (comparable to the WP7 store now), the Android Market similarly had 86% of its apps active and a significant application store clean-up didn’t get started until the end of 2010.

Though there is no mention of the Nokia Store (previously known as the OVI STORE), we can assure you that there are a lot of useless/rogue/low quality apps in it, and the removal percentage of apps from the Nokia Store is very less, when compared to Windows Marketplace.

Smartphone and Mobile App Usage Infographic

News No Responses »

Oct 122011

Ever wondered how smartphoneusers spent their time and money on apps? Well here is an infographic from Xcube labs to demonstrate the answer

Nothing much to add here.

Source

The App market trends are changing, says Distimo

Metrics Maid No Responses »

Oct 112011

App store content leaders of today are not those of tomorrow, is what the research firm Distimo believes. According to DIstimo

…within this year, Android Market will overtake Apple’s App Store for iPhone to become the largest content market – while both will see growth, Android Market currently has the momentum. There is also a significant shift underway among the smaller stores, with Nokia’s Ovi Store set to slip from fourth place to sixth place, while Microsoft’s WP7 Marketplace will move from sixth to fourth.

Apple’s App Store for iPad is currently holding its third place, while RIM’s BlackBerry App World is holding station in fifth.

Noticeably, 4 percent of products on the App Store for iPhone feature in-app purchases, these account for 76 percent of revenue. Free apps with in-app purchases account for 52 percent of the total revenue, with paid apps with in-app purchasing accounting for 24 percent. The remaining 24 percent is generated by traditional paid apps.

Android is not far behind in this model. Android in-app purchases were only introduced in March 2011. 76 percent of the top-25 grossing US apps are free titles monetised through in-app purchases.

The growth of tablets meant that the content has to be suited to the tablet form factor. Though the featurephones will never be extinct, the smartphone use is inarguably on the rise, and so is the number of apps downloaded. The research pointed that North America, Europe and Asia are now “almost equal in size” in download terms.

Older Entries

TamsPPC – the Windows Phone Blog

Indian App development market to grow beyond $227 million in 2012

High-end Apps incompatibility in Windows Tango low-end phones

Tablet users to shape the future mobile app market

App Hub to start accepting submissions for the new Windows Phone Marketplaces

Market For Mobile Healthcare Applications Will Grow To US$ 1.3 billion in 2012

mHealth applications market reached $US 718 million in 2011

Research: Market for mobile app development services reached $US 20.5 billion in 2011

Health and fitness apps to be a $400 million market by 2016

Apple App Store 39 times bigger than Windows Marketplace

Windows Phone passes 40000 app mark

Localized apps key for China downloads in 2012

China witnessing astronomical app growth

More than 30 percent apps pulled down from Android Market, Windows Marketplace continues to be exploited

Smartphone and Mobile App Usage Infographic

The App market trends are changing, says Distimo

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