Do you purchase a device based on the hype and specifications only? Do you keep in mind the reparability factor? iFixit has published a list of reparability scores for tablets belonging to current and previous gen. Here’s all

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nokiawinphon

Brand Trust in India has voted Nokia as India’s most trusted brand for the year. In India, Nokia holds a strong stand among the general public. The tag line of Nokia, “Connecting people” holds apt and is followed literally when it comes to India. Continue reading »

DistimoTop10

The folks at ComScore compile a lot of highly interesting data on the mobile market – the latest report released looks at the top-10 most-used applications on US smartphones. Continue reading »

In today’s mobile industry, a variety of monetization methods compete – when creating an application, deciding on the correct revenue generator can make or break the bank.

The analysis house Flurry has now provided us with the following graph – it shows which applications commandeer a high degree of loyalty:
 On app types, user loyalty and monetization

Of course, this also has an impact on the choice monetization methods:

On average, Quadrants I and IV (the right-hand side) are better suited to subscription and advertising-supported models. The main reason is that these apps have perceived enduring value by consumers over a long period of time, and therefore more successfully retain their user bases. For ad-supported apps, high repeat usage translates into more ad impressions served. Categories on the left-hand side, Quadrants II and III, are better suited for one-time download fees. Additionally, quadrants II and IV (top left and bottom right) are likely best for in-app purchase models. For Quadrant II, the intense usage means that consumers find very high value during a short window. This creates the opportunity to offer new content or functionality during “binge” usage. Adroit social game makers are masters at driving in-app purchases during a consumer’s greatest moment of engagement. For Quadrant IV, because the user will return again and again, there also exists the possibility to find new ways of increasing value, which includes offering add-on functionality or content for a fee.

Hit the link above to find out more…

India is one of the largest markets for mobile applications and mobile web surfing – in fact, many people in India only have a cell phone.

Opera now shares the following bits of data which show what users do while surfing on the run:

Top 10 website categories in India

  1. News Portals
  2. E-commerce
  3. Social networking
  4. Education
  5. Travel
  6. Search
  7. Cricket
  8. Download portals
  9. Job portal
  10. Government websites

What do you think?

Most mobile ad solutions – Microsoft’s system is explicitly excluded here – pay developers only for clicks. Obviously, this motivates coders to create GUI layouts where it is easy to mistakenly tap on an ad to drive revenue.

Pace Lattin now brings us the following interesting quote:

A new study by GoldSpot Media claims that almost 50% of all clicks on static mobile ads are actually “fat finger” clicks. These aren’t just clicks from those who visit McDonald’s a bit too much, but from the general population who accidently click on the mobile advertisement and then close the app within two seconds. This means that they weren’t at all interested in the advertisement, but instead were just trying to exit or move around.

Of course, this causes significant problems for advertisers. Low rates of user engagement lead to lack of further funding, which comes to hurt developers as the clicks become worth less and less.

Have you ever mis-clicked an ad?

At times, it pays to be local. Micromax, the name behind super cheap mobiles and now tablets has emerged as a clear leader for tablets segments in India.

According to CyberMedia Research, Tablet shipment in India grew by 673 percent year-on-year and 59 percent over the preceding quarter to reach 0.55 million units. According to the report, Micromax had a 18.4 percent market share followed by Samsung at 13.3 percent and Apple at 12.3 percent.

The key factors responsible for these figures are an appetite for 7 inch form factor which is favored over 10+ inches and the price factor. While Tablets used to sell for around Rs. 25000 ($1=Rs 55) a year back, their prices have almost reached the Rs 12000-15000 mark, with a horde of vendors offering them for as low as Rs 6000.

We await the launch of the iPad mini and Windows 8 Tablets. Only then would be there some real competition for Micromax. Until  then, we should hail it as the king.

The idea of using cell phones to interact with ads is not new – T-Mobile Austria deployed IR Kiosks all over Vienna about six years ago (see here and here).
anasta 16% of European smartphone users scan QR codes erram 16% of European smartphone users scan QR codes

As cameras in cell phones became better, QR codes replaced the now-unpopular IR booths. Accoding to ComScore, these codes become more and more popular every day:

Smartphone Audience Scanning QR Codes via their Devices
3 Month Average Ending July 2012 vs. July 2011
Total EU5 (DE, ES, FR, IT and UK), Age 13+
Source: comScore MobiLens
  Smartphone Audience (000) YoY Growth % of Smartphone Audience YoY Percentage Point Increase
EU5 17,390 96% 14.1% +4.0
France 2,843 71% 12.5% +1.9
Germany 5,084 128% 18.6% +6.1
Italy 2,765 75% 11.9% +3.2
Spain 3,381 218% 16.0% +9.0
UK 3,316 43% 11.4% +0.6

The result of most of the queries is the obtaining of product information – this is broken down further in the table below:

Result of Scanning QR Codes by Percent of Smartphone Scanning Audience
3 Month Average Ending July 2012
Total EU5 (DE, ES, FR, IT and UK), Age 13+
Source: comScore MobiLens
  Penetration (%) of QR Code Users
EU5 France Germany Italy Spain UK
Product information 71.7% 65.4% 77.9% 69.2% 71.1% 70.1%
Event information 31.8% 32.7% 28.9% 36.4% 36.5% 27.0%
Charity/cause information 12.1% 9.5% 10.0% 18.6% 13.4% 10.8%
Coupon or offer 19.4% 20.3% 19.6% 17.6% 22.2% 17.0%
Application download 13.4% 17.5% 11.4% 14.8% 13.7% 11.2%

Not much to add here…

We started covering FireFox OS when it was still called Boot to Gecko – the webOS “imitator” is also based on HTML5 and will use the “browser” as an app runtime.
1 FireFox OS to grab 1% marketshare by 2013

Mobile Business Briefing now claims the following:

Mozilla’s mobile platform, Firefox OS, will take a 1 percent share of the global smartphone market by the end of 2013, as it carves out a niche in the entry-level phone space currently dominated by Android.

Strategy Analytics forecasts that the open source, low-cost platform which supports HTML5 apps, will benefit from the interest it has gained from hardware vendors and operators.

Hit the link below to see our MWC coverage:
http://tamspalm.tamoggemon.com/2012/02/29/mozilla-boot-to-gecko-webos-reloaded/

The recent political turmoil has given FaceBook a lot of attention – after all, many popular uprisings have been started on FaceBook. This has caused mobile developers and operators to think about using FaceBook for marketing – the question is if this makes sense.

The Danish research firm StrandConsult has now provided us with an except of their analysus on why FaceBook is not well-suited to carrier marketing. Some of the points also apply to smaller houses, which is why the most important ones are right here:

2. Facebook boasts a “free” and open platform. This misleads operators to think that Facebook is an inexpensive medium for marketing. To control its costs and force companies to pay up, Facebook limits the distribution of a company’s message to its fan base, so only a fraction of the fans see the company’s posts. Facebook is not interested to talk to you unless you are already a major brand and are willing to invest hundreds of thousands, if not millions, of dollars in advertising. The dirty little secret about Facebook is that you have to pay to play.

7. Facebook doesn’t build brands; it reflects brands. The biggest brands on Facebook already have a large presence outside of Facebook, and they have large advertising/marketing budgets both online and offline. Almost no companies have been able to build a brand on Facebook from scratch.

10. Facebook can change its terms of service for any reason at any time and with no warning. These changes can have material and negative impacts to operators. One example was when Facebook announced its change to the Timeline format. All those tabs and apps the mobile operators developed, the mini-websites within Facebook so to speak, were made nearly invisible. . Collectively, companies spent hundreds of millions of dollars to customize their Facebook page, and thousands of independent Facebook developers and agencies sprung up in the process. With one announcement, Facebook effectively and instantly rendered operators’ investment on their platform worthless.

Did your company see success on FaceBook?

When it comes to localizing applications, developers profit a lot from having access to top-lists for the various countries. Opera makes these available from time to time.

Of course, this list contains only J2ME-Capable devices (and the iPhone) – nevertheless, it could be more than useful for determining which locales to target:

Antigua and Barbuda

Top 10 handsets
1. Nokia C3-00
2. BlackBerry 8520
3. Nokia X2-01
4. Apple iPhone
5. Apple_iPod
6. BlackBerry 9700
7. BLU Magic
8. BLU
9. Motorola XT502
10. BlackBerry 9780

Argentina

Top 10 handsets
1. Nokia C3-00
2. Nokia 5130c
3. Nokia 2220s
4. Nokia C2-01
5. Nokia N8
6. Alcatel OT-802A
7. SonyEricsson E15a
8. Nokia X2-01
9. Samsung GT-I5500L
10. Samsung GT-S5830L

Bahamas

Top 10 handsets
1. Nokia C3-00
2. BlackBerry 8520
3. Apple iPhone
4. Nokia X2-01
5. Apple_iPod
6. SonyEricsson W800i
7. Apple iPad
8. Samsung GT-S5360L
9. BlackBerry 9800
10. BlackBerry 9550

Barbados

Top 10 handsets
1. Nokia C3-00
2. Alcatel OT-606
3. BlackBerry 8520
4. Nokia X2-01
5. Apple iPhone
6. Nokia 5130c
7. Nokia C2-01
8. SonyEricsson W200i
9. BlackBerry 9700
10. Nokia 2690

Belize

Top 10 handsets
1. Alcatel OT-800
2. Nokia C3-00
3. BlackBerry 8520
4. Alcatel OT-880
5. Nokia 2690
6. Nokia 2700c
7. Nokia 2730c
8. Alcatel OT-606
9. Apple iPhone
10. SonyEricsson W800i

Colombia

Top 10 handsets
1. Nokia C3-00
2. BlackBerry 8520
3. BlackBerry 9300
4. Samsung GT-S3350
5. Nokia 2220s
6. Samsung GT-S5830L
7. Nokia 5130c
8. Nokia C1-01
9. Samsung GT-S5260
10. Apple iPhone

Chile

Top 10 handsets
1. Nokia C3-00
2. LG T310
3. Samsung GT-I5500L
4. Samsung GT-S5570L
5. Samsung GT-S5830L
6. SonyEricsson E15a
7. LG P500h
8. LG P350g
9. BlackBerry 8520
10. Samsung GT-I9100

Costa Rica

Top 10 handsets
1. Nokia 2730c
2. Nokia C2-01
3. Nokia C3-00
4. Nokia X3-02
5. Nokia 7230
6. SonyEricsson E15a
7. Nokia C1-01
8. Nokia 5130c
9. Nokia N8
10. Nokia 2690

Dominica

Top 10 handsets
1. BlackBerry 8520
2. Nokia C3-00
3. SonyEricsson W800
4. BlackBerry 9700
5. BlackBerry 8900
6. BlackBerry 9550
7. Nokia C3
8. BlackBerry 9300
9. Samsung SGHi600
10. BlackBerry 9000

Dominican Republic

Top 10 handsets
1. Nokia C3-00
2. BlackBerry 8520
3. Alcatel OT-802A
4. Apple iPhone
5. Alcatel OT-800
6. BlackBerry 9700
7. Alcatel OT-807
8. BlackBerry 9300
9. Alcatel OT-710
10. BlackBerry 8530

Ecuador

Top 10 handsets
1. Nokia C3-00
2. Nokia 5130c
3. BlackBerry 8520
4. Nokia X3-02
5. Nokia 2690
6. Samsung GT-S5830B
7. Nokia X2-00
8. Nokia C1-01
9. Nokia 303
10. BlackBerry 9300

El Salvador

Top 10 handsets
1. Nokia C3-00
2. Maui E800
3. BlackBerry 8520
4. Nokia 5130c
5. Nokia X2-01
6. Alcatel OT-802A
7. Nokia 2220s
8. Samsung GT-S3350
9. Alcatel OT-710
10. Nokia 2730c

Grenada

Top 10 handsets
1. Nokia C3-00
2. BlackBerry 8520
3. SonyEricsson W800
4. Nokia C3
5. BlackBerry 9700
6. Apple iPhone_ver1
7. BlackBerry 8900
8. BlackBerry 9300
9. BlackBerry 9000
10. BlackBerry 9800

Guatemala

Top 10 handsets
1. Nokia C3-00
2. Alcatel OT-606
3. Maui E800
4. BlackBerry 8520
5. Alcatel OT-880
6. Alcatel OT-800
7. Nokia C1-01
8. Nokia 2220s
9. Nokia 2730c
10. Alcatel OT-799

Guyana

Top 10 handsets
1. BlackBerry 8520
2. Alcatel OT-606
3. Nokia C3-00
4. Samsung SGH-A517
5. Motorola_MOT-Z3
6. Apple iPhone
7. Alcatel OT-800
8. BlackBerry 9300
9. Nokia 2690
10. Nokia 2700c

Haiti

Top 10 handsets
1. BlackBerry 8520
2. SonyEricsson W800i
3. Samsung SGH-A437
4. Nokia C3-00
5. Nokia C1-01
6. Samsung SGH-A737
7. Samsung SGH-A707
8. BlackBerry 9700
9. BlackBerry 8900
10. BlackBerry 8310

Honduras

Top 10 handsets
1. Nokia C3-00
2. BlackBerry 8520
3. Alcatel OT-606
4. Nokia 5130c
5. Nokia 2220s
6. Nokia 2730c
7. Alcatel OT-800
8. Apple iPhone
9. Motorola EX108
10. BlackBerry 9300

Mexico

Top 10 handsets
1. Nokia C3-00
2. BlackBerry8520
3. Alcatel OT-808A
4. Samsung GT-S5830L
5. LG GM360
6. Alcatel OT-800A
7. Nokia 5130c
8. Samsung GT-S5233T
9. Nokia 303
10. Alcatel OT-802A

Nicaragua

Top 10 handsets
1. Nokia C3-00
2. Nokia 2730c
3. BlackBerry 8520
4. Nokia 7230
5. SonyEricsson W205a
6. Alcatel OT-606
7. Nokia 2220s
8. Nokia X3-02
9. Nokia 5130c
10. Samsung GT-S5233T

Panama

Top 10 handsets
1. Nokia C3-00
2. Nokia C1-01
3. Nokia 2220s
4. Nokia 2690
5. Samsung GT-S5830L
6. BlackBerry 8520
7. Samsung GT-S5830M
8. Samsung GT-S5570L
9. Nokia X2-01
10. Samsung GT-S5360L

Peru

Top 10 handsets
1. Alcatel OT-606
2. Alcatel OT-710
3. Nokia C3-00
4. SonyEricsson W800i
5. Samsung GT-S5570L
6. Nokia 5130c
7. Alcatel OT-800A
8. Nokia C1-01
9. BlackBerry 8520
10. Nokia 2330c

Saint Kitts and Nevis

Top 10 handsets
1. Nokia C3-00
2. BlackBerry 8520
3. BlackBerry 9700
4. SonyEricsson W800
5. BlackBerry 9550
6. Nokia C3
7. BlackBerry 9800
8. BlackBerry 9780
9. SonyEricsson W800i
10. BlackBerry 8900

Saint Lucia

Top 10 handsets
1. Nokia C3-00
2. BlackBerry 8520
3. Apple iPhone
4. BlackBerry 9700
5. Apple_iPod
6. BlackBerry 9780
7. BlackBerry 9300
8. BlackBerry 9800
9. SonyEricsson W800i
10. BlackBerry 8900

Saint Vincent and the Grenadines

Top 10 handsets
1. Nokia C3-00
2. SonyEricsson W800
3. BlackBerry 8520
4. Nokia C3
5. Nokia N72
6. BlackBerry 9700
7. BlackBerry 9800
8. Nokia E63
9. BlackBerry 9300
10. BlackBerry 9000

Suriname

Top 10 handsets
1. BlackBerry 8520
2. Nokia C3-00
3. Nokia 5130c
4. SonyEricsson W800i
5. BlackBerry 9700
6. Nokia 2690
7. Alcatel OT-880
8. Nokia C1-01
9. Alcatel OT-800
10. Nokia 2700c

Trinidad and Tobago

Top 10 handsets
1. Nokia C3-00
2. BlackBerry 8520
3. Nokia 2690
4. Nokia C1-01
5. Nokia 2220s
6. BlackBerry 9300
7. Nokia C1-01
8. Nokia 5130c
9. Apple iPhone
10. SonyEricsson W800i

Uruguay

Top 10 handsets
1. Alcatel OT-606
2. Nokia C3-00
3. Alcatel OT-710
4. Alcatel OT-808
5. SonyEricsson W800i
6. Alcatel OT-660
7. Samsung GT-S5230
8. BlackBerry 8520
9. Nokia X3-02
10. Nokia X3-00

Venezuela

Top 10 handsets
1. Alcatel OT-606
2. Nokia C3-00
3. Alcatel OT-880
4. Alcatel OT-800A
5. Huawei UM840
6. Nokia 2730c
7. Nokia C1-01
8. BlackBerry8520
9. Alcatel OT-606
10. Nokia X2-01

Get the full PDF with population information here:
http://media.opera.com/media/smw/2012/smw082012.pdf

In the golden times of Palm OS and Windows Mobile, mobile apps were expensive. Prices north of 20 USD were not unusual, and users downloaded away happily.

Now, things look different:

“In terms of the apps that consumers are buying, 90 percent of the paid-for downloads cost less than $3 each,” said Sandy Shen, research director at Gartner. “Similar to free apps, lower-priced apps will drive the majority of downloads. Apps between 99 cents and $2.99 will account for 87.5 percent of paid-for downloads in 2012, and 96 percent by 2016.”

In addition to the quotes, Gartner provided the following table:
gartner free download Free apps to make up 90% of downloads

In addition to that, they also provide some interesting insight into Android IAP efficiency and the Chinese software market:

Amazon has appealed to users with its strong brand, global presence and a good selection of high-quality content while Facebook’s recently launched App Center — supporting both mobile devices and desktops — will become a powerful competitor due to its strong brand and leading position in social networking and gaming,” said Ms. Shen. “In China, there is a boom market of independent Android stores, due to the lack of presence of Google Play and ‘weak’ stores from CSPs. We expect to see more new entrants to the market, aiming to deepen relationships with their customers and/or to capture some of this growth market.”

Using an in-app purchase business model is a more effective method of converting casual app users into paying customers and then retaining them with good user experience and continued product updates. This is a different approach from upfront payment where users pay and download, and can be disappointed by the experience and never come back. In-app purchasing opens the door to a recurring revenue stream for developers, but app performance and design will always be the most important factor when attracting new users and keeping them satisfied.

In-app purchases will drive 41 percent of the store revenue in 2016. While the market is moving toward free and low-priced apps, in-app purchases will drive downloads as well as app store revenue. Gartner expects the number of downloads featuring in-app purchase will increase from 5 percent of total downloads in 2011 to 30 percent in 2016, and its contribution to the store revenue will increase from 10 to 41 percent in the same period.

What do you think?

Social networks are a love or hate affair: users love or hate them. Their habits can, however, be altered by perceptions of friends and society in general.

The latest report from Distimo now contains the following, pretty interesting chart – it compares the popularity of social networking apps across countries:
distimo social networks Distimo on Social Networking apps

Even though the data is taken only from the iTunes store, it nevertheless could be useful when deciding about localizations…

In today’s headlines, both classic BlackBerry and Symbian powered handsets do not get much coverage anymore. Sadly, this is not necessarily correct – in some large countries in Asia, the platforms are still very popular.

The latest State of the Mobile Web report lists some interesting “top” devices:

Bangladesh – 68 million handsets
Top 10 handsets
1. Nokia 2700C
2. Nokia 5130
3. Maui E800
4. Nokia 2690
5. Nokia X2 00
6. Nokia X2 01
7. Nokia C1
8. Nokia C3
9. Nokia 6120C
10. Nokia N73

China – 859 million handsets
Top 10 handsets
1. Nokia 5130
2. Nokia 2700C
3. Sony Ericsson K800
4. Nokia 5233
5. Nokia 3208C
6. Nokia 5000
7. Nokia 2690
8. Nokia 5230
9. Nokia 2730C
10. Nokia 2220S

Hong Kong – 13 million handsets
Top 10 handsets
1. Sony Ericsson W800
2. Nokia 5800
3. Nokia C3
4. Nokia 5130
5. Nokia 5230
6. Nokia 2700C
7. Nokia X3 02
8. Sony Ericsson i108
9. Sony Ericsson W705
10. Nokia 6120C

India – 752 million handsets
Top 10 handsets
1. Nokia X2 01
2. Nokia 2690
3. Nokia 2700C
4. Nokia 5130
5. Nokia C1
6. Nokia X2 00
7. Nokia C2 00
8. Nokia 5233
9. Nokia C2 01
10. Maui E800

Japan – 121 million handsets
Top 10 handsets
1. Docomo T01C
2. Toshiba IS04
3. Samsun GT i9000
4. KDDI IS06
5. Docomo N07C
6. BlackBerry 9900
7. Docomo xperia arc
8. Docomo l04C
9. BlackBerry 9700
10. BlackBerry 9780

South Korea – 50 million handsets
Top 10 handsets
1. BlackBerry 9700
2. BlackBerry 9900
3. BlackBerry 9000
4. Nokia 5800
5. LG LU6800
6. BlackBerry 9780
7. Samsung SHW M210S
8. Nokia C3
9. Nokia N70
10. BlackBerry 9100

Of course, since Opera Mini is not available for Windows Phone 7, the platform cannot show up here. Also, iPhone users are unlikely to use the program – on high-end Android phones, it depends whether the user is tech savvy.

On the other hand, most of the people here already had to install one app to get onto the list. So, developing and localizing stuff might make sense…

Find out more via the URL below:
http://www.opera.com/smw/2012/07/

The Indian mobile app development market is expected to grow past the $227 million mark in 2012, growing at a 22.6% from last year, as analyzed by Gartner.

Growing at a steady pace, the mobile app development market is expected to surpass the PC software market by a whopping ratio of 4:1 by 2012. According to Asheesh Raina, principal research analyst at Gartner:

Application modernization and increasing agility will continue to be a solid driver for app development spending, apart from other emerging dynamics of cloud, mobility and social computing.

And

These emerging trends are directing app development demand towards newer architectures, programming languages, business model and user skills.

The report also predicts that 90 percent of large, mainstream enterprises and government agencies will use some aspect of cloud computing by 2015.

Open source software tools will continue to erode revenue for some App development categories in design, testing and Web development.

This is being driven primarily by the success of Eclipse and NetBeans, as well as by overall revitalization of the market by new small software providers looking for technical and market disruptive approaches for offering products. Limited budgets and economic conditions compelling enough to focus on cost reduction, also fuel the use of open-source software in various development projects.

Source

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