Ubuntu, a flavor of Linux and undoubtedly one of the most loved OSes around the globe, is all set to make it’s debut on tablets. Canonical, the company behind Ubuntu
When it comes to developing applications for Smart TV’s, Samsung is the place to be – they lead the market single-handedly, and work permanently on improving their developer offering. Just days after releasing version 4.0 of their SDK, they have now released a first update for it.
For someone who has been in the mobile industry since the times when apps cost 10$ a pop and were sold from ESDs, the Freemium model has always been a bit confusing. Long-term follower Nicola Peluchetti has now shared two very interesting articles which should help shine a bit of light on the topic.
Freemium has run its course
Post number one, coming via GigaOm, provides an overview of pros and cons of the Freemium model. It is ideal for all those who are interested in the history of Freemium apps, and also want to decide whether the model makes sense for their products.
Three Steps from Paid to Freemium
Story number two hits us via Betable.com. They have a talk with a Monetization expert from Rovio who explains the actual steps needed to create a successful freemium app – hit it when you have decided that Freemium fits your business concept.
Any interesting links to share?
The Mobile Asia Expo is scheduled to be held in Shanghai this year from 20-22 June at the Shanghai New International Expo Centre in Shanghai, China.
Mobile Asia Expo comprises of several components:
- A world-class Expo, showcasing cutting-edge technology, products, devices and apps to mobile professionals and mobile-passionate consumers
- A thought-leadership Conference for senior mobile professionals, featuring visionary keynotes, panel discussions and world-class networking
- App Planet, where app developers can learn and expand their knowledge of the popular mobile app marketplace
- A unique Deal Hub platform to connect qualified buyers and world class solution providers face-to-face to do business
- And mPowered Brands, a programme dedicated to accelerating marketers’ knowledge and utilization of mobile as a marketing medium
The expo will have several App developer conferences which will feature keynote presentations, panel discussions, and encourage audience interaction on a wide range of topics.
Normally, 1-Day Visitor Pass is ¥ 100, but you can receive the pass for free during a limited-time “Early Bird” offer. All you have to do us to visit https://registration.itnintl.com/mae12/regonline/RegLogin.aspx and use the code EVP7F747
Notable App developer conferences include
- Blackberry Jam sessions: Being held on Wednesday and Thursday, 20-21 June, these sessions will help developers fast-track BlackBerry application development and bring apps to the community of over 77 million BlackBerry users worldwide.
- CMDC ADC: The CMDC ADC will introduce a host of customisable new products as well as keynote speeches on the latest developments in mobile applications and the mobile industry. Taking place on Wednesday, 20 June from 13:30-17:00, this ADC will include a lucky draw at the end of the session.
- Nokia Developer Day: Nokia’s Developer Day will feature their latest achievements on Windows Phones and the Nokia developer support and incentive program. A special giveaway will be awarded to an attendee at the end of this conference which will take place on Wednesday, 20 June from 15:00-17:00.
Hurry up…Grab while the offer lasts…!!
Some years ago, reading emails on mobile devices was an acitivity which was, at minimal, uncommon – today, one can say that a huge amount of emails gets read on the run.
This – coupled with ever-improving HTML rendering on mobile devices – makes taking a look at how people read their email on the run interesting. A mass mailing company named MailChimp has compiled a fascinating report, which makes very good late-night reading.
Find out more via the URL below:
If there is one thing which Microsoft has traditionally managed well, then it most definitely is its partners – literally weeks after Microsoft releases a technology, its partners start to ship developer tools.
The WP7 team has now compiled a nice list of free, paid and opensource solutions for WP7 developers – if you do not suffer from NIH syndrome, it might make good sense to take a look!
Find out more via the URL below:
Lumia is keeping everybody on the toes with the latest news each day. Custom Rom has been devised for the Lumia 800, much like Lumia 710 on the XDA forums – RainbowMod. Available in English and Russian language, this custom mod is built on Windows Phone “Tango” based on the Chinese firmware. The only major requirement being the Qualcomm boot loader configured on the devices.
The Features of RainbowMod on the phone includes:
- Full Unlock from UltraShot
- Removed OEM applications (Nokia Drive, Maps, etc.)
- Search key remapping
- QuickLaunch menu for quick switching state of WiFi, 3G, Flight mode, Power save, etc.
- Ability to access file system via WiFi/USB
- Integrated Live ID, DppImplant no longer needed, but new key can also be banned
- Orientation locker
- Added multiple colour themes
- Easy installation xap from browser or file manager
- Unlocked Facebook, Twitter and LinkedIn accounts (limitation of Chinese firmware)
- Added Google and Yandex search engines
- xb0xmod cert for cab-updates
- Lots of minor changes
- Updatability via Zune (not guaranteed)
Any damage to the device is at your own risk. So, proceed with caution as nobody has taken any responsibility in case of damage. Now, do you still wish to have known this truth or about the new custom Rainbow Mod??
Microsoft’s Kinect sensor is extraordinarily popular – after all, its depth measuring features are highly useful and not available in similarly-priced packages.
Microsoft has now updated the Kinect SDK. In addition to various performance improvements and new tools including a face tracking SDK, the sensor can now also track sitting individuals:
Seated Skeletal Tracking is now available. This tracks a 10-joint head/shoulders/arms skeleton, ignoring the leg and hip joints. It is not restricted to seated positions; it also tracks head/shoulders/arms when a person is standing. This makes it possible to create applications that are optimized for seated scenarios (such as office work with productivity software or interacting with 3D data) or standing scenarios in which the lower body isn’t visible to the sensor (such as interacting with a kiosk or when navigating through MRI data in an operating room).
Find out more at the URL below:
P.S: All those of you interested in the details behind the Kinect for Windows-only Near Mode feature can find out more about that at this URL:
When Nokia first announced intent to switch over to Windows Phone 7, they offered their Symbian developers a free Nokia E7 and promised to follow it up with a free Lumia when WP7 would be “on the road”.
Sadly, it looks like the Symbian developers have done their due, and are now no longer useful – we are still waiting for our Lumias. Thus, the letter below (via wmpoweruser) is likely to annoy more than one developer – a selection of MVPs somehow related to mobile will receive free Lumias:
Given that Nokia is already loosing developer goodwill at a high speed, it is questionable if this is significant at this stage – nevertheless, it shows the deprofessionalization in a clear, black-on-white fashion.
When it comes to advertising on the Windows Phone 7 platform, Microsoft’s adCenter is a pretty popular and simple-to-use option. However, a few small changes are now incoming.
First of all, it looks as if a prepaid option will soon become available for advertisers:
This is just a quick heads up that your Microsoft Advertising adCenter Terms and Conditions have been updated with the goal of enhancing our service to provide greater payment flexibility. An adCenter prepay option will be available –no word, yet, on exactly when but pilots will begin in some of the smaller markets this summer. . When prepay payment is available in your billing country, the updated Terms and Conditions will apply. So, its business as usual until that option becomes available in your billing country. Check back here from time to time on updates related to this new feature.
In addition to that, the advertising system will soon be renamed:
Also, while we have you here, you may have noticed our new look both here on the blog, over on the Microsoft Advertising site and in all of our customer communications as we move from Microsoft Advertising to Bing.
Even though Visual Studio is traditionally used for the development of applications for Windows Mobile / Windows Phone, the IDE is very well-known and thus has a large user base.
Given that this is a closed beta, we can’t say much more – good fun!
When it comes to Windows Phone 7, networking never was too much of a priority item in the OS’ses design – developers had to wait until Mango came in order to get some kind of Socket support.
At osnews.com, the network stack has now been criticised for three interesting issues:
The first one is actually the most annoying one. Windows Phone 7′s policy is to turn off wifi after the device has been sleeping for 30 seconds. After pressing the lock button, wifi is turned off after 30 seconds. This wouldn’t be a problem if it weren’t for the fact that it takes WP7 really, really long to reconnect after waking from sleep.
The second issue is also quite annoying. I’m not sure if this is an issue with the applications, or with the networking stack itself, but pulling data from the web is often painfully slow, and often will just fail entirely – no matter the wifi network or 3G connection.
Third – what’s up with live tiles taking ages to update? Do they have some sort of update policy we’re not privy to?
Do you see similar issues on your WP7?
It is difficult not to notice the raise of smartphone games – what started with a few 8bit sprites, now endangers classic mobile gaming consoles.
ComScore has now sent out the following table – in some countries, more than 50% of all smartphone users use games at least once a month:
Frequency of Smartphone Users Playing Games on their Devices
3 Month Average Ending February 2012
Total EU5 (FR, DE, IT, ES and UK), Age 13+
Source: comScore MobiLens
|Penetration (%) of Smartphone Users Playing Games|
|Almost every day||11.5%||7.4%||11.8%||10.0%||10.4%||16.4%|
|At least once each week||14.3%||9.7%||14.2%||13.8%||13.5%||18.8%|
|Once to three times throughout the month||15.9%||10.1%||16.2%||17.9%||17.8%||17.2%|
|Ever in month||41.7%||27.2%||42.1%||41.8%||41.6%||52.4%|
In addition to that, we were also provided some data on the use of social features integrated into the games:
Smartphone Social Gaming Activities*
3 Month Average Ending February 2012
Total EU5 (DE, ES, FR, IT and UK) Smartphone Gaming Audience Age 13+
Source: comScore MobiLens
|Penetration (%) of Smartphone Gamers|
|Logged in via Email or Facebook||13.2%||13.1%||11.7%||15.5%||10.8%||14.2%|
|Played with other people||9.1%||8.6%||7.5%||9.4%||11.0%||9.1%|
|Invited friend to play||6.7%||5.6%||7.3%||8.2%||7.3%||5.4%|
|Shared score on leaderboard||7.6%||9.9%||9.3%||9.0%||7.0%||5.1%|
In addition to that, we also get the now-usual “usage metrics”:
Mobile Benchmark Data for the European Market
3 Month Avg. Ending February 2012
Total EU5 (DE, ES, FR, IT and UK), Age 13+
Source: comScore MobiLens
|Penetration (%) of Mobile Subscribers|
|Used Application (excl. pre-installed)||40.8%||36.6%||36.2%||35.4%||45.8%||52.0%|
|Sent text message||84.3%||86.9%||80.0%||81.5%||80.9%||92.1%|
|Listened to music||28.1%||24.7%||27.8%||25.5%||36.5%||28.3%|
|Accessed Social Networking Site or Blog||27.6%||24.3%||21.3%||24.3%||30.3%||39.3%|
Not much to add here…
When it comes to press releases in the mobile space, the trigger events tend to be pretty clear: release, update and one million downloads. However, it can also make perfect sense to tie in with real-world events.
A company called BuddyCalc has now sent out the following release, mocking a recent US Government scandal:
Hookergate is obviously not an ‘event’ we would necessarily want to link to our Apple iPhone/iPad app ‘BuddyCalc’, but in this case it could have been a smart move to use BuddyCalc PRO in order to avoid any discussions afterwards over who paid what and who owes whom how much! BuddyCalc PRO handles cost sharing events, keeps track of expenses and makes dividing up costs between your friends easy. You can even allocate cost items to individuals if you do not want to share these specific expenses.
Brussels, Belgium – BuddyCalc PRO, released in January 2012 and last updated on 21 March, handles cost sharing events, keeps track of expenses and makes complex calculations among friends a thing of the past. Its little sister App, BuddyCalc Free with a 5 star rating in the App Store, can be used for simple cost-sharing calculations among friends and handles one event at the time.
Even though such a release is unlikely to ever run on a mobile computing news site, it has a realistic potential to be picked up by larger news media.
So, why not take a stab next time?