Tam Hanna

AppsOnTV

When it comes to developing applications for Smart TV’s, Samsung is the place to be – they lead the market single-handedly, and work permanently on improving their developer offering. Just days after releasing version 4.0 of their SDK, they have now released a first update for it. Continue reading »

DistimoTop10

The folks at ComScore compile a lot of highly interesting data on the mobile market – the latest report released looks at the top-10 most-used applications on US smartphones. Continue reading »

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Dear Readers,
we are deeply sorry for the huge delay in updating the Content Network – our head editor Jatinder Singh has fallen deeply ill, and was in hospital for a few months. However, he has now recovered – and we are planning to relaunch the sites for real.

From now on, we will once again provide you with industry coverage in a timely fashion. Due to this, we have performed some structural maintenance operations and have also implemented some changes to content policy.

In addition to coverage of events like BlackBerry Jam Amsterdam and the Mobile World Congress, the following improvements have been carried out network-wide:

Improved layout
Our original layout dates back to the initial launch in 2004, and has only seen slight enhancements (and one colour change) ever since. Given that the pace of the IT world has accelerated since that time, we have now decided to make a small change again.

From now on, our homepage will list stories in a more compact fashion. Interesting content can be read by clicking the “Continue Reading” link – this saves traffic and time.

More staff
A total of three people are now dedicated to supplying you with content. This means that we are less susceptible to loss of staff – and should have new stuff for you every day like in the old days.

Discontinuation of legacy sites
In order to make the operation of the network more sustainable, we have had to reduce the number of sites. Due to dwindling market interest, some of our venues have been shuttered – information relevant to these platforms will, from now on, be featured on the remaining sites as part of the “industry-wide coverage”.

With that, we hope for your continued loyalty and remain

With cordial regards
Tam Hanna/Jatinder Singh/Annette Bosbach
-editorial team

NFC technology is starting to be widely deployed – except for the iPhone, it is available on all other handset platforms. Sadly, so far, it was difficult to find something to test your NFC handset on – it is much like the problem of storing an impressive Galaxy Note II in a Galaxy Note II case where no one can see it.

In the inner city of Milan, a trial has now been set up by a local carrier. It allows users to use their handsets to perform the following actions:

  • Use vouchers
  • Pay for food
  • Find out about sightseeing spots

Find out more via the URL below – videos from the 3GSM can sadly not be embedded:
http://www.mobileworldlive.com/videos/feature-nfc-tour-of-milan/25883

In today’s mobile industry, a variety of monetization methods compete – when creating an application, deciding on the correct revenue generator can make or break the bank.

The analysis house Flurry has now provided us with the following graph – it shows which applications commandeer a high degree of loyalty:
 On app types, user loyalty and monetization

Of course, this also has an impact on the choice monetization methods:

On average, Quadrants I and IV (the right-hand side) are better suited to subscription and advertising-supported models. The main reason is that these apps have perceived enduring value by consumers over a long period of time, and therefore more successfully retain their user bases. For ad-supported apps, high repeat usage translates into more ad impressions served. Categories on the left-hand side, Quadrants II and III, are better suited for one-time download fees. Additionally, quadrants II and IV (top left and bottom right) are likely best for in-app purchase models. For Quadrant II, the intense usage means that consumers find very high value during a short window. This creates the opportunity to offer new content or functionality during “binge” usage. Adroit social game makers are masters at driving in-app purchases during a consumer’s greatest moment of engagement. For Quadrant IV, because the user will return again and again, there also exists the possibility to find new ways of increasing value, which includes offering add-on functionality or content for a fee.

Hit the link above to find out more…

India is one of the largest markets for mobile applications and mobile web surfing – in fact, many people in India only have a cell phone.

Opera now shares the following bits of data which show what users do while surfing on the run:

Top 10 website categories in India

  1. News Portals
  2. E-commerce
  3. Social networking
  4. Education
  5. Travel
  6. Search
  7. Cricket
  8. Download portals
  9. Job portal
  10. Government websites

What do you think?

Prices tend to change frequently, especially as inflation raises. At some point, using a digital screen becomes more affordable than permanentely reprinting paper price tags.

While running across a store in Vienna, I stumbled across this – a e-ink based price tag:
epaperpricetag tnl e paper displays used for price tags

Looks like the price of the technology is becoming lower and lower – have you seen any weird e-paper applications recently?

Most mobile ad solutions – Microsoft’s system is explicitly excluded here – pay developers only for clicks. Obviously, this motivates coders to create GUI layouts where it is easy to mistakenly tap on an ad to drive revenue.

Pace Lattin now brings us the following interesting quote:

A new study by GoldSpot Media claims that almost 50% of all clicks on static mobile ads are actually “fat finger” clicks. These aren’t just clicks from those who visit McDonald’s a bit too much, but from the general population who accidently click on the mobile advertisement and then close the app within two seconds. This means that they weren’t at all interested in the advertisement, but instead were just trying to exit or move around.

Of course, this causes significant problems for advertisers. Low rates of user engagement lead to lack of further funding, which comes to hurt developers as the clicks become worth less and less.

Have you ever mis-clicked an ad?

Some years ago, the idea of using advertising to monetize business apps was considered insane – now, it is commonplace. The next step in the transformation of the mobile economy now sees developers giving back advertising revenue to their users.

We have now received the following press release – the highlighting is done by yours truly:

NINEPOINTEIGHT LLP releases Sweepstakes Free 1.0, the free iOS app giving away real cash prizes everyday. All sweepstakes are completely free to download and enter. As a special launch promotion, prizes have been set at a guaranteed of minimum of $20.00 USD daily and $100.00 weekly for the app launch through to at least December 1. Prize values will increase in value as the number of users increases.

All prizes are for real money in US Dollars, payable to a users Paypal account. These free sweepstakes are initially being funded out of pocket by NINEPOINTEIGHT LLP as a launch promotion, and long term are made possible by advertising displayed within the app. Note that any clicks on advertisements are not a requirement of entry and are completely optional. Apple is not a sponsor or involved in these sweepstakes in any manner.

. . .

Find out more via the URL below:
http://www.ssfreeapp.com/

When Amazon released the Kindle Fire, many a developer was left wondering why Amazon forked Android and rolled a browser of their own – even though “Silk” is not bad, better browsers exist.

The folks from VisionMobile recently published a very interesting analysis, the key passage of which is below:

Routing the Silk browser’s traffic through its own servers allows Amazon to collect click streams — and not just when the user is shopping on Amazon.


It would make sense to license out the Silk browser to OEM manufacturers of smartphones or other tablets. … the OEM gains an additional revenue stream as a broker of Amazon foot traffic.

Find out more via the URL below:

http://www.visionmobile.com/blog/2012/09/the-kindelization-of-tablets-part-2-the-silk-strategy/

We have had our fair share of news from HTC recently – including a video of the launch of the new devices with Steve Ballmer.

The latest teaser video is below – it still doesn’t contain a release date, though:

What do you think?

The idea of using cell phones to interact with ads is not new – T-Mobile Austria deployed IR Kiosks all over Vienna about six years ago (see here and here).
anasta 16% of European smartphone users scan QR codes erram 16% of European smartphone users scan QR codes

As cameras in cell phones became better, QR codes replaced the now-unpopular IR booths. Accoding to ComScore, these codes become more and more popular every day:

Smartphone Audience Scanning QR Codes via their Devices
3 Month Average Ending July 2012 vs. July 2011
Total EU5 (DE, ES, FR, IT and UK), Age 13+
Source: comScore MobiLens
  Smartphone Audience (000) YoY Growth % of Smartphone Audience YoY Percentage Point Increase
EU5 17,390 96% 14.1% +4.0
France 2,843 71% 12.5% +1.9
Germany 5,084 128% 18.6% +6.1
Italy 2,765 75% 11.9% +3.2
Spain 3,381 218% 16.0% +9.0
UK 3,316 43% 11.4% +0.6

The result of most of the queries is the obtaining of product information – this is broken down further in the table below:

Result of Scanning QR Codes by Percent of Smartphone Scanning Audience
3 Month Average Ending July 2012
Total EU5 (DE, ES, FR, IT and UK), Age 13+
Source: comScore MobiLens
  Penetration (%) of QR Code Users
EU5 France Germany Italy Spain UK
Product information 71.7% 65.4% 77.9% 69.2% 71.1% 70.1%
Event information 31.8% 32.7% 28.9% 36.4% 36.5% 27.0%
Charity/cause information 12.1% 9.5% 10.0% 18.6% 13.4% 10.8%
Coupon or offer 19.4% 20.3% 19.6% 17.6% 22.2% 17.0%
Application download 13.4% 17.5% 11.4% 14.8% 13.7% 11.2%

Not much to add here…

In the last few years, Microsoft has launched and closed down a fair amount of services intended to help the company move away from the pure business of selling software licenses – many of them have not been too successful.
P2153236 Microsoft to re enter online journalism

Reuters now reports the following:

The world’s largest software company is making a “big, multi-million dollar investment” to create a “decent-sized media operation,” said Bob Visse, general manager, MSN Product Management Group.

Looks like Microsoft definitely is interested in transforming itself into a service provider once again – stay tuned to see how it all plays out…

We started covering FireFox OS when it was still called Boot to Gecko – the webOS “imitator” is also based on HTML5 and will use the “browser” as an app runtime.
1 FireFox OS to grab 1% marketshare by 2013

Mobile Business Briefing now claims the following:

Mozilla’s mobile platform, Firefox OS, will take a 1 percent share of the global smartphone market by the end of 2013, as it carves out a niche in the entry-level phone space currently dominated by Android.

Strategy Analytics forecasts that the open source, low-cost platform which supports HTML5 apps, will benefit from the interest it has gained from hardware vendors and operators.

Hit the link below to see our MWC coverage:
http://tamspalm.tamoggemon.com/2012/02/29/mozilla-boot-to-gecko-webos-reloaded/

When Nokia bought up NAVTEQ, quite a few pundits were left scratching their heads about what this move brings. Even more surprising, Nokia now uses this technology for all Windows Phone 8 handsets…which also includes HTC.

Engadget now brings us the following bit of news from a higher Nokia manager:

Hellmis declined to shed any light on the deal that saw Nokia including its latest and greatest mapping technology into Microsoft’s latest mobile OS, but this non-response should give you a pretty good idea: “We are a licensing business and there are traditional economics.”

The really interesting question is whether Microsoft or HTC foots the bill – either way, the situation looks interesting…

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