Toy makers look at apps

When the first Angry Birds toys showed up, many a developer considered this to be a passing fad – after all, mobile games are rarely targeted at the lovers of plush toys.

A story in the Wall Street Journal now contains the following passage:

The entertainment industry is getting serious about smartphone applications, elevating what has been an arena for dollar-a-game novelties into the ranks of real business for some standouts.

Not much to add here…

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