When Microsoft originally acquired Danger (the maker of the extremely popular SideKick), many wondered what the whole deal would be about. Then, rumors of an imminent ZunePhone release (at CES 2009) came up…and it all makes sense now.

Microsoft has had two independent mobile device brands for quite some time (see this interview) – while the one (WinMob) has been highly successful, the other has made problems right from the start.

The acquisition of Danger now does one thing: it provides Microsoft with a successful and popular brand name. By ganging up the SideKick with Zune functionality in ROM, Microsoft gains a consumer-teeny media device similar to an iPhone without much effort.

Windows Mobile benefits, too. So far, the OS was abused as a jack-of-all-trades sort of thingy…while business users demanded classic UI and good usability, many consumer analysts bashed the recent releases for their lack of “FX”.

By dividing the things that should have been divided from the start, Microsoft gains a lot and looses nothing – so why not do it?

What do you think?

via SoftPedia


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