The tech world has been shocked by Microsoft’s recent announcement of an online store called – oh, the surprise, Microsoft Store (pictured below):
The store is intended to be a “one-stop shop” for all things Microsoft: whether you need games, software, operating systems or hardware, the Microsoft Store has it all. BTW: software purchases can/will be fulfilled via download according to the initial announcement.
I personally think that ESD’s and developers can keep their hair on: this step is logical, as it allows Microsoft to eliminate the retailer from the value chain. Apple has done so for ages with its Apple store (offering online-exclusive features) and has had good success – if Apple can do it, why can’t Microsoft do the same?
All of you are now waiting for the Windows Mobile App store: this will not affect this particular store in any way (IMHO). First of all: Microsoft has very strict team divisions…I am almost 100% sure that the information gained here will not benefit the WM store.
Secondarily: Microsoft is huge. If the company wants to launch an ESD of its own, it can do so within weeks due to the sheer manpower available to the boys in Redmond. The lack of a WM app store IMHO is due to Microsoft not seeing a demand for it…and not due to technological issues.
What do you think?
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