So far, developers of mobile devices have not felt the need to especially advertise the third-party extendability of their products in their Point-of-Sales demos. However, Apple’s iPhone 3G demo explicitly features third-party apps in Austria – read on for a few images and a Tam-Hanna-made translation:

0a Apple advertises third party apps in Point of Sales demo “Web applications directly on your Phone”
(this now shows a few applications in the iTunes app store. Note that all of them are free) 1a Apple advertises third party apps in Point of Sales demo
2a Apple advertises third party apps in Point of Sales demo (Now, Super Monkey Ball is selected)
(The icon now shows up in the launcher’s screen. Amusingly, the payment process and the application’s price have not been shown) 3a Apple advertises third party apps in Point of Sales demo
4a Apple advertises third party apps in Point of Sales demo (The game starts up and the screen begins to tilt)
(The device is shown toppling around as the game runs) 5a Apple advertises third party apps in Point of Sales demo

AFAIK, this is the first time ever that a mobile phone manufacturer explicitly advertises the expandability and third-party application availability of its platform. Palm once planned something similar, but never aired the TV spots…looks like another first for Apple!

P.S. Want to know more about Apple? Visit our sister site TamsIJungle!


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