As I also work for print magazines, I never like to hear about magazines being discontinued. However, discontinuation is the fate that awaits the Smartphone&PocketPC magazine.

The reason for the discontinuation is not lack of interest, but rather issues reaching customers according to an official press release:

Thaddeus Computing sees a strong future for Windows Mobile. Microsoft sold almost 20 million Windows Mobile phones in its last fiscal year. There are some very cool new devices coming out. In addition Microsoft has committed to make future versions of its operating system much more fun and user friendly. The decision to switch to the iPhone O.S., was a business decision, based mostly on the difficulty of cost-effectively informing new Windows Mobile users about the magazine. Thaddeus Computing estimated that less that 1% of new Windows Mobile users even heard of the magazine.

Smartphone&PocketPC magazine will be replaced by a new publication called iPhone Life, which will be sent out to all current subscribers. Alternatively, a “knowledge bundle” is given away to subscribers.

Further information can be obtained from the press release:
http://forums.pocketpcfaq.com/viewtopic.php?t=20415


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