While Handango has never been too big an ESD in the Palm OS market, it is very powerful when PocketPC applications are concerned. Thus, for the first time in Tamoggemon history, thw Handango yardstick analysis is posted here at TamsPPC.
Anyways, for all those of you who are new to the yardstick: Handango’s yardstick is a one-page document looking at which applications sold how well. Handango releases such a yardstick four times a year, each time with data from the last quarter.
Anyways, here’s what I consider interesting:
General data
The average price of a mobile application has fallen by a few cents, down to $20.77(from 20.90 in Q1). Also, the growth of content partners has slowed down a bit, although the number of newly-released applications has risen significantly(2732 against 2397 in Q1).
Top-selling devices
Handango gives a break-down of top-selling devices by revenue(aka how much $$R$% developers made) and by pcs sold(how many pcs were sold). Interestingly, Nokia’s N95 managed to get into the top 10 revenue-wise(TamsS60 folks will rejoice about this:-)), but isn’t a significant factor when per-pcs sales are concerned.
Motorola Q and Blackberry Pearl now have numbers 1 and two in both revenue and per/pcs.
Palm’s devices also had to take a bit of a beating, with the Treo 650 still leading the pack and the Treo 680 gone from the list. Dell’s Axim is now gone too, and hp hasn’t been in there at all for a long time…
Top-selling applications
While games make the #4 sector in terms of overall sales, only 2 games(Each time, Poker) managed to get into the Top 10 of the 5 platforms. For me, this shows that mobile games probably all do decently well…no blockbusters standing out of the crowd like in the PC sector…
The full yardsticks can be downloaded from here:
http://corp.handango.com/Handango.jsp?siteId=1&CKey=CORP_YARDSTICK&option=pressroom